Amazing Beijing 1

There are a few things which have amazed me in Beijing this week. Here I was, I thought having spent three months last summer in the city, nothing would stay my steps and have me make that inhaling sound which quickly rises into a screech.
This happened last Saturday at 8 o'clock in the evening, I was strolling down the highway to IKEA, the only IKEA in Beijing. Now I have seen queues before, I participate in them frequently when I am catching a flight (first class is for those other inferior mortals) or when I was younger, to climb up to the Eiffel Tower on one of those crisp blue crowd-magnet summer days, but I had never queued to go shopping. The customer is the king, and why would a bunch of kings gather in the same place and queue in front of a shopping mall.
Low and behold, there they were, all the nobles in a long queue which coiled around the building, just to get in and by IKEA stuff. Having come all this way, I wasn't going to be snotty about the whole thing and turn on my heels. So I stood there like the others, 15 minutes out in the Beijing winter. When I finally neared the entrance, two guards herded my group in like cattle through a gate, and I was in among the throng of people, unable to rush through the store at my pace without knocking a flowerbed of legs with my big yellow, and smiling, IKEA bag.
Now here comes the deep analytical part of the blog:
But hhhhhwhy do so many Chinese people like IKEA, enough to queue in and out every weekend?
The attraction of the new (IKEA is just recently installed).
The attraction of what is new and foreign.
And miracle of all miracles, what is foreign and ........... cheap!
For once in Chinese people's lifetime, Western products can actually rival in price with their hometown ones. And that is worth queuing for every Saturday hail or snow, noble or not.
This happened last Saturday at 8 o'clock in the evening, I was strolling down the highway to IKEA, the only IKEA in Beijing. Now I have seen queues before, I participate in them frequently when I am catching a flight (first class is for those other inferior mortals) or when I was younger, to climb up to the Eiffel Tower on one of those crisp blue crowd-magnet summer days, but I had never queued to go shopping. The customer is the king, and why would a bunch of kings gather in the same place and queue in front of a shopping mall.
Low and behold, there they were, all the nobles in a long queue which coiled around the building, just to get in and by IKEA stuff. Having come all this way, I wasn't going to be snotty about the whole thing and turn on my heels. So I stood there like the others, 15 minutes out in the Beijing winter. When I finally neared the entrance, two guards herded my group in like cattle through a gate, and I was in among the throng of people, unable to rush through the store at my pace without knocking a flowerbed of legs with my big yellow, and smiling, IKEA bag.
Now here comes the deep analytical part of the blog:
But hhhhhwhy do so many Chinese people like IKEA, enough to queue in and out every weekend?
The attraction of the new (IKEA is just recently installed).
The attraction of what is new and foreign.
And miracle of all miracles, what is foreign and ........... cheap!
For once in Chinese people's lifetime, Western products can actually rival in price with their hometown ones. And that is worth queuing for every Saturday hail or snow, noble or not.



